Ironbridge Interiors

Facebook Advertising for kitchen suppliers

Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

About the client

Ironbridge Interiors supply and install high-quality Bespoke Kitchens, Bedrooms, Bathrooms and Home Offices across Shropshire.

https://www.ironbridgeinteriors.co.uk/

Requirement

In-store sales/visits

Company Info

8 years old based in Ironbridge, Telford

1. The Challenge

Ironbridge Interiors has been successfully operating for over 8 years, however, after using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.

Tony from Ironbridge Interiors contacted Results Through Digital to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.

2. The solution

After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:

 
 

Test, measure & report

We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.

Pixel/Retargeting

Our team installed the Facebook pixel tracking code and set-up retargeting audiences to show ads to anyone that interacted with the Facebook page or visited the company website.
 

Create adverts

We created a number of static, video and dynamic advertising campaigns on the Facebook platform.
 

Define targeting

We created a target customer group of Males/Females, over the age of 30 based within 40 miles of Telford and used advanced targeting to narrow down the audiences using common interests.

 

The strategy for Ironbridge Interiors was delivered in three strands:

 

1.Traffic & Engagement

We created static image, carousel and video adverts that displaying recent work to gain initial engagement and drive traffic to the website.
 
 

2.Reinforcement

We created retargeting adverts that constantly re-engaged the potential customers showing company videos and testimonials of happy customers to reinforce the Ironbridge Interiors brand.
 

 

3.Lead Generation

We used a combination of Facebook Messenger and Lead form ads which instantly email Ironbridge Interiors with the lead information so they can call the potential customers back while the lead is still warm.

Retargeting

 
 

Replacing your Kitchen, Bedroom or Bathroom can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of  bespoke work can also be upwards of £10,000, therefore, the decision-making process can also be drawn out.

With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created adverts that reinforce Ironbridge Interiors’s brand using images and video throughout the decision-making process which can be up to 90 days. This means their potential customers keep seeing great examples of work that the Ironbridge Interior’s team have created therefore increasing the chances of them closing the deal.

 
 

3. The results

We’ve helped Ironbridge Interiors get over 260 new business leads, at an average cost of £8.52 per lead and over 4,300 website visits in the last 12 months.

 
 
 
 

1,079,355

Ad views

4,367

Website Visits
 
 
 

52,148

Clicks
 
 

262

Leads
 
 

Screenshot


 

The KBB Leads team visited Tony from Ironbridge Interiors to find out what he thought about the services we have provided and the impact it has had on their business.

 
 
 
 

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Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

1. The Challenge

Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.

Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

About the client

Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.

worktopwarehouse.co.uk

Company Info

3 years old based in Manchester

Requirement

Leads via phone calls, emails, and their website