How to use Google Ads to Generate New Leads

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How to Use Google Ads

 

Google Ads can be an ideal way to reach those when they need you most. 

 

Picture your perfect world. What does it look like? Mine is crime-free. World peace is no longer a whimsical fantasy. My house is made of diamonds and (most importantly) all the hard work I’ve put into SEO means my website appears at the top of a potential client’s Google search results. 

 

Sadly we don’t live in a perfect world. Luckily there’s something we can do. Imagine if there was a simple way to outperform your competitors in the KBB industry. Wouldn’t it be great if this could be done in a measurable and flexible way whilst moving within a budget? Just visualise your website and Google Ads appearing immediately at the top of a search engine results page without spending months working on SEO. 

 

Google holds over 75% of the search market share. That’s a big deal. Using Google Ads is an amazing way to take advantage of this by targeting people who are already looking for your products and services. Too good to be true? Let me explain:  

 

What are Google Ads?

Google Ads is an advertising tool. The ads can be seen on search engine results pages (SERPS) both above and below the ‘organic’ content. They’re also found on sites across the web (search and display network). 

 

How do they work?

Google uses methods like keywords to help pinpoint potential clients. The idea is that if somebody searches for products and services related to your company then you will appear at their time of need.

 

When a search relating to your business takes place your Google Ad goes through an auction process. This calculates if it is the best option out of all ads that use similar keywords. The ‘winning’ result is based on factors such as relevance, the ad’s quality, and how much you have bid on certain keywords.

 

What kind of ads are on offer?

Videos, shopping ads and variations across the search and display network all have potential to be Google Ads.

 

Can I repeatedly target my audience?

Yes. Remarketing can help increase your conversion rates by staying with potential clients who have visited your site even after they’ve left.

 

How much does it cost?

That’s up to you! Google Ads allow you to set up a weekly or monthly budget so you have complete control over how much you put into your Google Ad campaign. You can also decide what you want to base your payment on. This can include Pay Per Click (PPC), Cost Per Click, Cost Per Impression and Cost Per Engagement.  

 

There you have it!

Not bad right? The internet isn’t just funny cat videos and viral memes. It’s also a fantastic advertising opportunity for the KBB industry. Regardless of your company’s size, budgets and time frames, even a small fish can thrive in a big pond!

 

Want help?

We know you’ve got this. But if you’re struggling to get the cat in the bag we can help. At KBB leads we are experts in developing the highest quality leads for our retailers through Managed Lead Generation, Pay Per Lead and SEO services. If you’re interested feel free to contact us here

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