Worktop Warehouse Case Study
Facebook Advertising for worktop suppliers
Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
About the client
Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corian stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
worktopwarehouse.co.uk
Company Info
3 years old based in Manchester
Requirement
Leads via phone calls, emails, and their website
1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that KBB Leads Facebook Marketing services were perfect to accomplishh their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.
Pixel/Retargeting
Create adverts
Define targeting
The strategy for Worktop Warehouse was delivered in three strands:
1.Traffic & Engagement
2.Reinforcement
3.Lead Generation
Retargeting
We heavily utilised retargeting by using the Facebook Pixel and used slideshow videos (like the example on the right) and lead form adverts that reinforce Worktop Warehouse’s brand throughout the longer decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
1,960,598
Ad views
4
122
15
The KBB Leads team visited Kerry from Worktop Warehouse to find out what he thought about the services we have provided and the impact it has had on their business.
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1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
About the client
Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
worktopwarehouse.co.uk
Company Info
3 years old based in Manchester
Requirement
Leads via phone calls, emails, and their website
