Worktop Warehouse Case Study
Facebook Advertising for worktop suppliers
1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that KBB Leads Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
The strategy for Worktop Warehouse was delivered in three strands:
1.Traffic & Engagement
We heavily utilised retargeting by using the Facebook Pixel and used slideshow videos (like the example on the right) and lead form adverts that reinforce Worktop Warehouse’s brand throughout the longer decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
The KBB Leads team visited Kerry from Worktop Warehouse to find out what he thought about the services we have provided and the impact it has had on their business.