Alpha Quartz Case Study
Facebook Advertising for kitchen suppliers
Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
About the client
Alpha Quartz is one of the Midland’s leading fabricators of the premium quality granite and quartz kitchen worktops.
http://alphaquartz.co.uk
Requirement
Company Info
1. The Challenge
Alpha Quartz is an established business that had been successfully operating for a number of years however by using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.
Alpha Quartz required someone to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.
Pixel/Retargeting
Create adverts
Define targeting
The strategy for Alpha Quartz was delivered in three strands:
1.Traffic & Engagement
2.Reinforcement
3.Lead Generation
Retargeting
Unlike some e-commerce clients that we work with where sales can be impulsive, changing your kitchen can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of a kitchen can also be upwards of £5,000, therefore, the decision-making process can also be drawn out.
With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created video and lead form adverts that reinforce Alpha Quartz’s brand throughout the decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
3. The results
We are helping Alpha Quartz generate over £30,000 in new sales each month. We’ve generated over 250 leads at an average cost of £4.90 per lead and driven more than 5,500 extra website visits in the last 12 months.
1,720,033
Ad views
5,712
264
30,000
Screenshots
The KBB Leads team visited Zac from Alpha Quatz to find out what he thought about the services we have provided and the impact it has had on their business.
Our case studies
See all projects
Get new blog posts by email:
1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
About the client
Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
worktopwarehouse.co.uk
Company Info
3 years old based in Manchester
Requirement
Leads via phone calls, emails, and their website
