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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

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Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

1. The Challenge

Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.

Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

About the client

Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.

worktopwarehouse.co.uk

Company Info

3 years old based in Manchester

Requirement

Leads via phone calls, emails, and their website