Ironbridge Interiors Case Study
Facebook Advertising for kitchen suppliers
Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
About the client
Ironbridge Interiors supply and install high-quality Bespoke Kitchens, Bedrooms, Bathrooms and Home Offices across Shropshire.
https://www.ironbridgeinteriors.co.uk/
Requirement
Company Info
1. The Challenge
Ironbridge Interiors has been successfully operating for over 8 years, however, after using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.
Tony from Ironbridge Interiors contacted Results Through Digital to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.
Pixel/Retargeting
Create adverts
Define targeting
The strategy for Ironbridge Interiors was delivered in three strands:
1.Traffic & Engagement
2.Reinforcement
3.Lead Generation
Retargeting
Replacing your Kitchen, Bedroom or Bathroom can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of bespoke work can also be upwards of £10,000, therefore, the decision-making process can also be drawn out.
With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created adverts that reinforce Ironbridge Interiors’s brand using images and video throughout the decision-making process which can be up to 90 days. This means their potential customers keep seeing great examples of work that the Ironbridge Interior’s team have created therefore increasing the chances of them closing the deal.
3. The results
We’ve helped Ironbridge Interiors get over 260 new business leads, at an average cost of £8.52 per lead and over 4,300 website visits in the last 12 months.
1,079,355
Ad views
4,367
52,148
262
Screenshot
The KBB Leads team visited Tony from Ironbridge Interiors to find out what he thought about the services we have provided and the impact it has had on their business.
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1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
About the client
Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
worktopwarehouse.co.uk
Company Info
3 years old based in Manchester
Requirement
Leads via phone calls, emails, and their website
