According to The Fintech Times, 60% of Gen Y have purchased something online in the last six months. That’s a big number. What’s more, their spending habits are expected to rise.
The KBB sector needs to take note. We need to look at the behaviours of our future customers and adapt to the environment. And that environment exists in the digital realm!
Here are three things to consider when marketing towards Gen Y:
1. Be social
According to Oberlo, there are 3.5 billion social media users worldwide. Gen Y is responsible for 90.4% of them. If you as a KBB business want to market towards Gen Y, this is the place to start.
Social media is important because it makes you accessible. You can project your image immediately to everyone and anyone. It also offers a two-way dialogue. Your customer’s views and opinions can now reach thousands, so it pays to keep an eye on what’s being said.
Studies have shown that Gen Y in the UK spends over five hours a day consuming content on mobile devices alone. Social media like Facebook and Instagram have innovative advertising platforms. This is a great opportunity. Consumers can be accurately targeted through factors like age, gender, location and interests.
3. Stay transparent
Most studies agree that Gen Y is often sceptical of ads. They’re bombarded with them every day. Regurgitating jargon and recycling old material doesn’t work. Instead, KBB businesses should try a friendly and genuine approach. The only way to make an ad appeal to Gen Y is through offering something of genuine value. You need to prove that you’re trustworthy. Be honest and stay transparent.
Look forward to the future
With the help of this article, you needn’t stress about how to market towards Gen Y. It’s an exciting time to use technology. It’s even more exciting to invest in it. At KBB Leads, we are experts in generating leads for your KBB business through tried and tested formulas. If you want to find out more about how you can use online services to generate leads for your KBB business, click here and contact us today.